Cookies Policy

This Cookie Policy explains how HOTELO LLC (“HOTELO”, “we”, “us”, “our”) uses cookies, tracking technologies, and similar tools when you visit:

the HOTELO website, a HOTELO-powered direct booking website, the HOTELO extranet or dashboard, any booking engine embedded on a partner’s website.

By continuing to browse or use our services, you consent to the use of cookies in accordance with this Policy.

1. WHAT ARE COOKIES?

Cookies are small text files stored on your device to help websites operate, remember your preferences, analyze usage, and improve user experience. Cookies may be:

Session cookies (deleted when you close your browser)
Persistent cookies (remain until they expire or you delete them)
First-party (set by HOTELO)
Third-party (set by trusted providers such as analytics or payment tools)

2. TYPES OF COOKIES WE USE

2.1 Essential Cookies (Strictly Necessary)

Required for:

booking engine functionality
authentication and login
security and fraud prevention
payment processing (Stripe)

You cannot disable these without breaking core functionality.
Examples: session_id, csrf_token, auth_token

2.2 Performance & Analytics Cookies

Used to understand how users interact with our platform and websites, including:

page performance
conversion rates
booking funnel diagnostics
system errors

Tools may include:

Google Analytics
Internal HOTELO performance monitoring
Heatmap or UX tools (if active)

2.3 Functionality Cookies

Improve your experience by remembering:

language preferences
saved search details
booking selections
website customization options

2.4 Marketing & Personalization Cookies (Optional)

Used only with explicit consent (GDPR compliant):

retargeting ads
lookalike audiences
interest-based marketing
campaign optimization

Providers may include:

Google Ads
Facebook/Meta Pixel
TikTok Pixel
Email automation tools

3. THIRD-PARTY SERVICES

We may allow trusted partners to set cookies, including:

Stripe (fraud detection & payment security)
Google Analytics
Meta (when consent is granted)
PMS/Channel Manager integrations
WebHotelier / PrimalRes API sync cookies (when applicable)

Third-party cookies are governed by the respective provider’s privacy policy.

4. COOKIE CONSENT (GDPR-COMPLIANT)

On first visit, users are shown a Cookie Banner allowing them to:

Accept all cookies
Accept only essential cookies
Customize cookie preferences
Withdraw consent at any time

Cookie preferences can be changed via the “Manage Cookies” link in the website footer.

5. HOW TO MANAGE OR DISABLE COOKIES

You may disable cookies through:

Browser settings: Chrome, Firefox, Safari, Edge, and mobile browsers allow cookie control.
Cookie Banner: Adjust preferences anytime.
Opt-out tools:Google Analytics opt-out browser add-on
Meta Ads Preference Center

Note: Disabling essential cookies may render parts of the booking engine unusable.

6. DATA RETENTION

Essential cookies: session-based or up to 30 days
Analytics cookies: up to 24 months
Marketing cookies: up to 180 days (varies by provider)

7. CHANGES TO THIS COOKIE POLICY

HOTELO may update this Policy when new technologies, third-party tools, or laws require it. Changes will be posted on this page with an updated Effective Date.